Sunday, October 30, 2016
In Case You Didn't Know ...
Subscribe to:
Posts (Atom)
What is the significance of counterpoint360 ? It finds its inspiration in the Asian concept of Yin~Yang and achieving 360-degree dynamic balance. Just as in the brand marketing and creative process, consider: Business Objectives~Consumer Needs and Wants. Market Aspirations~Target Aspirations. Rational Logic~Emotional Inspiration. Process~Free Form. Left Brain~Right Brain.