What Is The Concept Behind counterpoint360 ?

So, you may ask what does counterpoint360 stand for?

counterpoint360 finds its inspiration in the ancient Asian concept of Yin~Yang and achieving 360-degree dynamic balance. It captures the essence of that classic “60 Minutes” television segment named “Point. Counterpoint” hosted by James J. Kilpatrick and Shana Alexander in the 1970s.

Hard~Soft
Right Wing~Left Wing
Right Brain~Left Brain
Business Objectives~Consumer Needs/Wants
Market Aspirations~Target Aspirations
Rational Business Strategy~Emotional Messaging Strategy