So, you may ask what does counterpoint360 stand for?
counterpoint360 finds its inspiration in the ancient Asian concept of Yin~Yang and achieving 360-degree dynamic balance. It captures the essence of that classic “60 Minutes” television segment named “Point. Counterpoint” hosted by James J. Kilpatrick and Shana Alexander in the 1970s.
Hard~Soft
Right Wing~Left Wing
Right Brain~Left Brain
Business Objectives~Consumer Needs/Wants
Market Aspirations~Target Aspirations
Rational Business Strategy~Emotional Messaging Strategy
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment